Several payment options can mean several possible savings. Customers were left to work out which method offered the best value.
A customer can be ready to pay without knowing which payment method will maximise savings. More options create a decision, and the customer has to work out which one is relevant.
Pay Planner addressed that moment: recommend a payment method that helps customers get more value from their purchase.
I owned Pay Planner from inception to launch. The feature recommended payment methods that could help users maximise their savings.
Different ways to pay.
Identify a relevant payment method.
Help maximise savings.
Across the wider Samsung Pay experience, I also built UPI capabilities with NPCI and Axis Bank, working with engineering and payment partners.
Pay Planner drove a 14% increase in weekly active users. Helping customers make a useful payment decision became a reason to engage with the product again.
Interested in Senior and Principal Product Manager opportunities across B2B SaaS, AI, developer tools and data platforms.